Immorel Beverages, a line of sparkling mushroom-based teas based in Brooklyn, New York, was launched by Hayley Kats and Charlotte Rogg in early 2022 .The women-run collective embraces health culture in a spooky and mischievous way, offering ready-to-drink mushroom teas without the B.S. of wellness culture. The intense flavor profiles of Immorel teas, destined to disrupt bored taste buds, are reflective of the founders intense personalities.